BIG BAZAAR

On Saturday I accompanied my mother to the Big Bazaar. They had adopted yet another gimmick to pull the crowd. This time it was a Dhamaka sale which offered a flat 50% discount from the 14th to the 24th of February. This attracted gate crashing crowds.
I took a fancy for a wall hanging with Meenakari work on it priced at Rs.300.
Then began the Herculean task of moving in the serpentine queue to reach the cash counter. Jostling, pushing and heaving I finally managed to reach the cash counter. I was told that the discount was not applicable for the article which I wanted to purchase. Dismayed, I argued that it was not mentioned that the discount was applicable only on selected items. Unable to justify their stand they directed me to the customer service cell. The stand taken at the cell was again the same. Fretting and fuming I asked them what next? They asked me to put my grievance in a book which will go unnoticed. I felt cheated. What about the quality time spent there? How will it get compensated? Is it not fair on their part to display a board stating that the discount was applicable only on selected items? Why draw crowds on false grounds? As customers probably we are meek and docile and the big companies take advantage and make most of it.